Brand Value Decline
The Indian Premier League (IPL) faced a major setback in 2025 as its overall brand value fell by 20% to $9.6 billion, down from $12 billion, Indian media reported. The Times of India highlighted that the drop was linked to regional geopolitical tensions and the exit of several star players.
Franchise Impact
- Mumbai Indians: Brand value fell to $108 million, a 9% decline.
- Royal Challengers Bangalore: Witnessed a 10% drop.
- Chennai Super Kings: Suffered a 24% decline.
- Sunrisers Hyderabad: Value reduced by 34%.
- Rajasthan Royals: Recorded the steepest fall, down 35%.
Player Exits
The downturn coincided with the departure of key international players from IPL 2026. South Africa’s Faf du Plessis, England’s Moeen Ali, and Australia’s Glenn Maxwell announced their exit, with du Plessis and Moeen confirming participation in the Pakistan Super League (PSL).
Du Plessis described his decision as “big” and expressed gratitude for his 14‑year IPL journey, noting it was time for a “new challenge.” He confirmed he will feature in the upcoming PSL season.
Moeen Ali, who previously represented Multan Sultans in 2020 and 2021, said he was eager to rejoin PSL, praising the league’s reputation for competitive cricket and talented players.
Wider Implications
Analysts suggest the IPL’s declining brand value reflects both external pressures and the shifting loyalties of international stars. The PSL, meanwhile, continues to attract global talent, strengthening its profile as a top‑tier T20 competition.